Step 1

Discovery Phase

Tell us about your ideal client

Countries: Identify the region/s and the countries you want to target for your B2B lead generation efforts in the continent of Africa.

Industries: Determine the industries that align with your product or service offering for a tailored approach.

Departments: Pinpoint the departments and decision-makers you need to reach. Such as marketing, sales, procurement, or executive leadership.

Size of the Company: Consider the size of the companies you are targeting – small/startups, mid-sized enterprises, or large organizations.


Step 2

Assessing Market Potential

  • We carefully select prospective companies in our database matching your ideal customer profile (ICP) to give you valuable insights for effective outreach.
  • Receive our meticulously curated list of prospects aligned with your criteria for your own assessment.

Step 3

Implementation

Domain & Email Warm Up

  • A 3-week period is required to warm up the domain and email to beat spam filters. This preemptive approach ensures your email successfully reaches the target audience’s inbox.
  • Please note, this preparation phase is not counted from the contract period. Its ideally meant to optimize your outreach efforts for the desired outcome.

Diverse Email Content

  • Our team will be creating a variety of emails with different charming subjects to avoid monotony and maximize engagement with prospects. Tailored content enhances relevance and increases open rates and increased campaign effectiveness.
  • We monitor frequency at which the emails are opened. This data ensures dynamism in strategy which in turn ensuring relevance and engagement in ongoing campaigns.

Final Step

Launching the campaign

  • We send an initial email underlining your product’s benefits and the unique advantage offered.
  • The engagement continues through an automated follow-up email after 3 days if there is no response to the initial outreach.
  • We accelerate further through customized approaches depending on the selected package, including personalized phone calls based on the initial and follow-up email engagement responses.
  • We provide reports on leads progress leading to meetings for ample preparations to increase the prospects of successful deal closures in the meetings which you will join.

Client Onboarding Process



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